Kendra scott

The Kendra Scott team brought us the exciting challenge to research and develop concepts for the digital and retail launch campaign of their new Charm Line. Working as the head of the Events team, we curated 6 unique events for the pre-launch, launch, and post-launch of the Charm Line.

• Hosting a brunch event outside of the US Open

• Loosie Rouge, private patio restaurant, Brooklyn NY

• Guest list includes socialites, influencers and tennis players (who coincide with the brand)

• Smaller scale event including photo opportunities, color bar, Kendra Gives Back (KGB) aspect

Location: Mykonos Blue in Chelsea

Time: Beginning at 6 pm

Date: Saturday, September 14

Ambiance: DJ, Yellow Rose Wall, Color Bar

Guest List: Celebrating emerging female entrepreneurs, inviting media

Location: Serendipity Gardens, Oak Glen California

Time: Beginning at 6 pm

Date: Saturday, September 22

 Band: Jr. Jr.

Guest List: Inviting unique influencers and media

The Invitation

Venue Layout

The Menu

Backdrops

Social Media

• Interactive take a chance wall, yellow rose, personal note

• Cocktails and hors d'oeuvres 

• Nationwide, 20% of proceeds go to Kendra Gives Back woman from a community in need

• 5 key cities: NYC, LA, Miami Chicago and Austin

• Influencers coming to city specific stores highlighting city specific charms plus bringing in customer traffic

• Oklahoma x Texas Football Game

• Location: Hotel Ella

• Guests: Sororities, alumni, chosen faculty

• Food: Oyster roast, brisket sliders, loaded sweet potato bites

• Interactive: Color/charm bar

• Instagrammable moments, playing with passions and milestones

• Kendra Gives Back aspect

• October 5-7 & 12-14

• Creating a fun and interactive experience while introducing the charm in a unique way

• Decor: Yellow tent, flowers everywhere, polaroid pictures, seating

• Interactive: Spin the wheel, fortune teller, KS #showyourcharm photo wall

• Water and lemonade available