GOLDEN HOUR
GOLDEN HOUR
GOLDEN HOUR
Golden Hour was my 2018 senior capstone project. I created an apparel / lifestyle brand that embodies the adventure loving, content creating, fashion forward woman. I worked through brand & logo development, a brick & mortar concept, experiential marketing, & the entire feeling this brand would emulate.
for girls who want to go glamping and not necessarily camping • for girls who want to go hiking and not necessarily rock climbing
for girls who want to do yoga and not necessarily crossfit • for girls who want to adventure and look good while doing it
BRANDING
Color Theme, Logo Play & Custom Prints
BRICK & MORTAR
PHOTOSHOOTS
GOLDEN HOUR APPAREL
Spend $100 and receive a free Golden Hour tote bag. If you bring in this shopping bag at a later date, you receive 10% off your next purchase. This is a good way to save bags, produce less waste while promoting the brand through our customers
GRACE SET
The Grace Leggings are unique to Golden Hour. The pattern chosen for this set shows an organic structure and follows the color scheme and aesthetic for the entire brand. The pattern was created by the graphic designer, Grace Millar, giving it the name, the Grace Set. In the long run, the brand could produce more leggings in different patterns in order to give themselves a stronger brand identity and creating a true aesthetic for themselves.
MEDIA Marketing
The Golden Hour Instagram page utilizes organic colors, a mixture of photography & graphic design, & event / experiential marketing. Doggy Day was a way to gather the community through brand initiative in a memorable way - through the love of dogs (duh).
